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For Urban Marketers
Urban Call keeps you informed about resources and trends in urban marketing. Now get information you can use every month — sign-up for Urban Call Briefs delivered to your desktop.
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Reach more than 100,000 urban retailers with only one call . . . Urban Call.
The first and only trade magazine dedicated to the needs of urban retailers.


Urban Call: The Magazine for Urban Retailers and Businesses
SMSi publishes Urban Call, the only national magazine specifically devoted to the needs of urban retailers. These retailers chain stores, mom & pop stores, bodegas, independents serve America's fastest growing consumer segments Hispanics, Asians, and African Americans. Urban Call can help you meet the challenge of building inner-city retail distribution, merchandising, and retailer awareness. Some of our national advertisers include General Mills, Procter & Gamble, R. J. Reynolds, Pepsi-Cola, Pro-Line, and Gillette.

Today, the combined spending power of African Americans, Hispanics, and Asians exceeds $1 trillion annually. This fact makes one thing very clear: What these groups decide to buy or not buy will impact your business at the bottom line. The mission of Urban Call is to build a bridge of communication between urban retailers and businesses who serve America's urban ethnic population. Click here for more information about Urban Call

SMSi Custom Publishing Reaches Your Market
For a variety of clients and advertisers, SMSi and Urban Call create customized 4-color supplements. With a blend of advertising and editorial content, these supplements are an effective tool in your marketing strategy.

Printed as inserts in Urban Call, these supplements reach 100,000 retailers, manufacturers, marketers, distributors, and others. They are also overprinted as a free-standing supplement from 10,000 to 100,000 copies for distribution to retailers and consumers through sell-in presentations, SMSi's special free product sampling promotions, and direct mailings to your target audience.

SMSi-Urban Call supplements create awareness of marketing support (promotion, media, etc.) and provide key information regarding your brand or service. They can reach targeted venues (churches, beauty salons, barber shops, entertainment sites, and other minority-owned businesses) and ethnic groups, as well as the 100,000 subscribers to Urban Call.

Target your supplement to the retail trade or consumers using SMSi's community of networks.

SMSi-Urban Call supplements are appreciated by consumers and retailers because they provide value. A 12-page supplement for the Multicultural Foodservice and Hospitality Alliance (MFHA) generated awareness of the current opportunities in foodservice and hospitality for people of color. A recent 4-page supplement for McNeil/Johnson & Johnson alerted retailers to an upcoming consumer promotion stressing the importance of cleaning out and restocking their medicine cabinets. It made retailers aware of possible increased sales and gave them information to educate and assist shoppers. To receive sample supplements and learn more about what they can do for your company, contact SMSi.

Other companies that have used SMSi supplements as part of their marketing and promotion strategy include General Mills, Clorets, Secret Deodorant, Harris Teeter stores, and the U.S. Postal Service.

Contact SMSi today to learn more about custom publishing with Urban Call. Click here!

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Segmented Marketing Services, Inc.
4265 Brownsboro Road, Suite 225
Winston-Salem, NC 27106-3425
Tel. 336.759.7477
Fax. 336.759.7212