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For Urban Marketers
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Program/Audience Program Description Distribution Dates Distribution Quantities
  • African-American men
Hand-to-hand delivery of gift bags containing product samples/coupons to men at more than 7,000 select barber shops nationwide. Spring (April/May)andFall (Aug/Sept)
  • 1.0 million households


Key Dates
Closing Dates Materials Date Execution Date
  • Spring
  • Fall
  • February 15
  • June 15
  • March 15
  • July 15
  • April 1 - May 30
  • August 1 - September 30


SMSi Barbershop Network™ Overview
Market Distribution Lists



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Segmented Marketing Services, Inc.
4265 Brownsboro Road, Suite 225
Winston-Salem, NC 27106-3425
Tel. 336.759.7477
Fax. 336.759.7212